About
Results-driven Product and UX professional with over 4 years of experience building and scaling digital products that solve complex user problems and drive business outcomes. I blend strategic thinking and data-driven decision-making to deliver intuitive, high-impact solutions that enhance user experience and achieve key organizational objectives.
Work
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Summary
Led the end-to-end product lifecycle for multiple internal and external products, driving significant improvements in customer acquisition, loan disbursement, and team process optimization.
Highlights
Spearheaded the redesign of Veend's onboarding process, reducing average time from 24 hours to 5 minutes and decreasing user drop-off rates by over 80%.
Managed cross-functional teams, prioritizing product backlogs and coordinating new feature development based on business objectives to achieve over a 90% on-time release rate.
Owned end-to-end product lifecycle for multiple internal and external products with direct impact on customer acquisition, loan disbursement, capital acquisition, recovery and optimisation of team's internal process.
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Summary
Collaborated with engineers and stakeholders as a Product Designer to translate complex user needs and business goals into effective product designs.
Highlights
Developed user-centric wireframe concepts by conducting thorough research and identifying key user needs.
Collaborated cross-functionally with engineers and stakeholders to translate complex requirements into intuitive product design decisions.
Iterated on design concepts based on feedback from product managers and engineers, ensuring alignment with business goals and user expectations.
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Summary
Led product design initiatives, including MVP development and user experience enhancements, to drive adoption and secure pre-seed funding.
Highlights
Designed and launched the product's Minimum Viable Product (MVP), achieving over 50% adoption among target customers.
Applied comprehensive qualitative and quantitative analysis techniques to continuously optimize and improve end-user experiences.
Led a team of designers in the development of the company's website user interface, a key asset for securing pre-seed funding.
Skills
Product Design Tools
Figma, Adobe XD, Miro, Adobe Illustrator, Adobe Photoshop, Maze, Asana, Trello, Jira, Balsamiq, Notion, Whimsical.
UX/Product Skills
Visual Design, Ideation, Wireframing, User Research, User Interviews, UX Audit, Information Architecture.
Professional Skills
Collaboration, Leadership, Initiative, Communication.